Keith Gaskin
Keith Gaskin is the Managing Director of shiftX UK, where he leads the company’s growth and client engagement strategy in one of the world’s most competitive logistics markets. In this role, the British national is responsible for driving commercial performance, expanding service capabilities, and ensuring shiftX UK delivers innovative and resilient supply chain solutions tailored to the needs of Beneficial Cargo Owners (BCOs).
Keith’s career is rooted in commercial growth and global ocean procurement, with over two decades of experience negotiating and managing large-scale carrier relationships across major trade lanes. Before joining shiftX in 2025, Keith played a pivotal role at SEKO Logistics, where he served as founder and Group Commercial Director for the UK. During his tenure, he was instrumental in shaping SEKO’s commercial strategy, strengthening its UK and global presence, and driving significant growth by aligning global procurement initiatives with client needs. Keith and the original founders took SEKO Logistics from a start-up operation of just 6 people to a multi office operation in the UK. When he left the business, SEKO Logistics had 8 offices, 450 full time staff and revenues in excess of GBP 250 million per annum.
Now at shiftX UK, Keith continues to build on this legacy — applying his commercial acumen, global procurement background, and leadership experience to guide BCOs through an era of supply chain transformation.














