Stay tuned with the Container Tour



we do not stay in one place since we are cooperating altogether and in many places simultaneously:


the container is on the move:

it landed at the Rostfest in Eisenerz (AT) on 21-24/8:


went to:


the IBUg festival in Crimmitschau (DE) on 29-31/8:

and a SHIFT-X debate at IBUg


and comes to Bydgoszcz on 23/09/2014


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and further to:


the steam day in Oelsnitz / Ergeb (DE) on 21/9 and the days before:

Bydgoszcz (PL): 23-29/9 in the frame of the pre-opening of the Bydgoxzcz industrial heritage route

Genk (BE) from 14/10 onwards


it has already been in Sokolov region (CZ)




Industrial History Images


SHIFT-X Container will promote the unique spirit, pioneer fortitude, inventiveness and solidarity of people. Also it will highlight the architectural quality of cities in old-industrial regions that sadly are often perceived as dirty, dangerous and declined.


Even drawbacks, if acknowledged and well presented, can foster a positive image evolution.


Additionally, SHIFT-X Container will underscore the role of self-perception: Awareness raising activities and social art events are intended to support transforming unsustainable regional identity patterns.


We are campaigning for a change


The partners collect and compare available old-industrial PR campaign paragons. Afterwards, they establish image change campaigns for their regions followed up by pilot implementations. The campaigns will centre in one event that should host the transnational PR Container.


The European Dimension


The SHIFT-X PR container tour takes place throughout Central Europe with interactive events involving the local public.

In June it arrived in the Czech Republic!

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For the cues on preparation phase go here:



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